The author of this blog is Jon Greer, a veteran journalist and PR professional who is watching and analyzing the evolution of the media and media relations in an effort to help PR professionals do a better job working with journalists and placing stories.
Jon provides 21st century spokesperson training and coaching to executives and PR professionals. His programs are designed to help corporate communicators feel comfortable and confident in their communications with any audience – whether it’s the traditional media, bloggers, podcasters or in front of live audiences.
Jon is a former journalist who has trained hundreds of PR professionals and spokespeople over the past 10 years. His clients have appeared on CNN and CNBC and in the New York Times, the Wall Street Journal, Fortune, the Associated Press, and numerous other top-tier media outlets.
Jon’s proven training programs include:
CEO/SENIOR EXECUTIVE/SPOKESPERSON TRAINING
For spokespeople new to the role or seeking to hone their skills, this program immerses spokespeople in the craft of developing messages and giving successful media interviews and other presentations. The program includes message development and spokesperson skills training, as well as a practice interview and a report with recommendations and next steps.
CEO/SENIOR EXECUTIVE/SPOKESPERSON COACHING: FOLLOW-UP SESSIONS
Once participants have undergone an introductory session, the next thing to do is practice, practice, practice. In follow-up sessions, participants undergo a series of taped practice interviews and feedback sessions designed to help them work on delivering their key messages and responding to a variety of questions from any type of interviewer or audience. After the session, participants will receive a report with recommendations and next steps.
THE ART OF STORYTELLING: MESSAGING WORKSHOP
The key to getting your messages across is to weave them into an interesting story full of facts and figures, anecdotes, examples, metaphors and quips. Get help developing great messages and telling your story through this eye-opening interactive workshop. By the end of session, you’ll have an exciting story to tell the media as well as other key audiences.
21ST CENTURY MEDIA RELATIONS TRAINING AND CONSULTING
Learn how to develop 21st century media relations plans – bloggers, podcasters as well as the influential mainstream media – that maximize your coverage and get your messages heard. You’ll enjoy increased confidence in working with the media, reduced stress in pitching journalists and – best of all – dramatically increased media coverage.
Need more information? Visit Jon’s MediaBridge web site or email Jon at jon AT jongreer.com
